“Time is never time at all…” Billy Corgan (Smashing Pumpkins leader) sing in Tonight Tonight. He is right, time is not just a count, time is a philosophical concept in everyone’s life and also an aesthetic concept. Diamantini&Domeniconi agree with this and the factory has created a series of clocks inspired by different ideas: time is running out as men or butterflies, time as a perfect circle, time as coloured design or time as nature element. A lot of models are available on the web site, find your personal way to express your time.