This nice campaign has been created by Tbwa Singapore to support the Singapore Prostate Cancer Research Fund. Different ads (print and posters) show the importance of moustaches in famous and important people’s appearance, like Super Mario, Ghandi, Che Guevara and more…A moustache can make the difference, the ads said. So the ads encourage people to grow their moustaches as a sign of supporting the prostate cancer research and invite them to make a donation that can do the difference too. If they couldn’t, they can just upload their photo on the dedicated web site and create their virtual moustaches and spread the idea to friends!
