Cool and light, nice at first sight in a minimal design, the sushi trend has been spread around the world in the last years as well as sushi bars, restaurant, take away. But what could be behind the likely pieces of fish and rice? The Bamboo Sushi in Portland, “the first certified, sustainable sushi restaurant …
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Sulla passerella di Jil Sander sboccia la primavera. Appare una donna vestita da tinte delicate che ricordano i colori tenui della primavera, romantica come le donne dei vecchi film anni ’50. La passerella diventa pura armonia, il tempo risulta dilatato come se stesse per fermarsi, gli esili corpi delle modelle avvolti da lunghi cappotti con …
The new visual identity for Kibsgaard-Petersen, an architecture studio based in Aalesund, Norway, plays with the substance of a red rectangle. The Oslo-based design studio Heydays has decided for this project to use the glyph in the company’s name as a graphic element to communicate the strong and bold architectural language and visualize, dyeing it …
El Camino Helsinki is the audio design studio of Marko Nyberg, an artist and a producer. Its great identity project was designed by Tsto (a one year old creative agency based in Helsinki) which based El Camino’s identity around an embossing stamp and a custom typeface.The forms of the typeface were shaped from ten geometric …
Have you ever noticed how many world renowned brand payoffs are actually letting slip a double entendre? Apply them on a product like condoms and then you’ll get it. It’s spoof time! Young creative Max Wright (who describes himself as “Max Wright.19.Straight.Los Angeles.”) takes slogans of famous brands and then applies them on condom packages. …
An original photoset by Guy Coombes for the fashion label Twenty-Seven Names featuring Ngahuia Williams. Simple idea, great effect.
Since Limited Edition is the sexy word of nowadays marketing, a SupaLimited Edition is the only way to stand out. After the Daft Punk inspired Club Coke 2011 bottles of the first part of the year, new official Daft Punk + Coke collection is now available for a small bunch of lucky fans. The classic …
1200 boccette di smalto, 2 ore di lavoro su ogni unghia, 25 giorni ( e notti) in totale. Kia fa le cose “in piccolo” per lanciare la sua nuova mini Picanto con un video virale che non lascerà indifferente il target femminile.
Pettinarsi per ore, cambiarsi più volte d’abito, cercare l’abbinamento migliore tra scarpe e maglietta sono scene ben presenti nell’immaginario collettivo di ognuno di noi. Sicuramente negherete d’esser stati il protagonista di queste problematiche vicende scaricando la colpa su qualche vostro amico, su vostra sorella oppure sulla vostra ragazza. Fatelo pure, tanto ne siamo più o …
Liberarsi da ogni paura, lasciarsi alle spalle perplessità, timori e “agire” per una vita senza rimpianti…o “After all, no regrets” è questa l’headline dell’ultima campagna pubblicitaria targata Carrera. Dopo un’attenta ricerca e dall’ascolto del web e dei social network, il brand ha stilato una lista ideale di cose da fare nella vita per non avere rimpianti. Ha infatti incentrato …
Lo shop online più cool del web, questa volta ha centrato alla grande e sempre con un clic! Entrando in ASOS è possibile scoprire la nuova collezione A/W11 attraverso un video interattivo in cui giovani street dancers si esibiscono in paesaggi industriali tra Londra, New York, Parigi, Berlino e L.A. Tra invitanti ammiccamenti e sound …
Standing against ironic Lanvin’s models who dance in a Jersey Shore attitude, Chanel decides to go viral with this Shade Parade: a whimsical, synchronized hand choreography which makes us romantically remind of Daft Punk’s remake of Harder Better Faster Stronger in a Broadway flavour. Glamorous fingers dance on stage, swing on a pearl strand or move around a spiral staircase: creative and unforgettable. (…credits are my favourite!).
Don’t tell about period with ladies. A serious drama! Maybe too much? Maybe the occasion that allows us to cry and be nervous and sad without someone could say “mad”? Isn’t it happy? That’s the story of the viral video by Always, the most popular brand of woman’s sanitary product in UK.
