Brand new campaign from Hermes, featuring products from the latest collection and a session of “Finger Skate” skate with your fingers. More at lesailes.hermes.com, an interactive microsite featuring their products related to different themes including video, cool animation, downloadable screensavers and more. An idea and a video directed by film director Alexis Milant.
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In celebration of 10 years of digital innovation, RalphLauren.com presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Watch as the London flagship at 1 New Bond Street disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space. …
Advert by the Irish national Lottery, who created an artificial rainbow in Dublin city by spraying water from the river into the air at the new Samuel Beckett bridge in the IFSC. | via
As part of its new advertising campaign touting the speed of its triple play offer, Virgin Media uses a character in perfect agreement with its message: Speedy Gonzales, “the fastest mouse in all Mexico.” The brand has used the “food artist” Prudence Staite to make a billboard entirely of cheese. A work of 110kg operator 10 …
Ultima campagna targata Ogilvy (in collaborazione con lo Studio K48), quella per OXFAM Italia (ONG impegnata nella lotta alla povertà, alla solidarietà e allo sviluppo) rappresenta un’ottimo spunto di riflessione sulle emergenze sociali, umanitarie e climatiche della nostra epoca. Stop motion, 3D e compositing si mescolano per generare un mondo umano coltivato con l’amore per …
Avete mai avuto un attacco di nostalgia improvvisa rivedendo le confezioni delle merendine che hanno accompagnato i pomeriggi della vostra infanzia? Se la risposta è sì, entrando in questo museo vi si aprirà un mondo.Catapultati in un time tunnel che mostra l’evoluzione del packaging dei più noti prodotti di consumo, inglesi e non, capirete ad esempio …
Staedtler Pens needed an eye-catching campaign to their new long lasting pens. The team hit on the idea of making a complete, elaborate picture with a single line. A line that never stops. The subjects, Neil Armstrong, Man on the Moon; Alexander Graham Bell, Bell Calling; and Edmund Hillary, Conquering Mt Everest. “History is written …
How do you create the ultimate reality? You take the winners of the 2 top rated reality shows in the country and set them against each other. Inside a billboard. A new reality game format is born featuring the winners of the reality shows “THE BIG BROTHER” & “SURVIVOR” who will compete against each other …
This stunt from WWF in Moscow showed people how it feels to be one of the thousands of animals killed by shotguns every year in Russia. The t-shirts had augemented reality codes that triggered a shooting animation when exhibited in front of special mirrors in the stores or in front of the webcam at home. …
AXA is Belgium’s first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident. Want to know more? Visit http://www.axa.be/iphone | via
Directed by: David Hubert – Olivier Staphylas The video and sound edition was David Hubert. | via
The world’s smallest stop-motion animation character shot on a Nokia N8. Professor Fletcher’s invention of the CellScope, which is a Nokia device with a microscope attachment, was the inspiration for a teeny-tiny film created by Sumo Science at Aardman. | via
To advertise it’s anti-mosquito outdoors line, Playground Outdoors Equipment Stores created the Big Mosquito Party. A part of the store was filled with mosquitos and people were invited to join the party, winning 1€ discount for each bite they got. Here an introduction | via
