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Honda’s Hipster Hatchback

Honda have just released a hilarious digital campaign called “Jazz Packing” for their compact Jazz (equivalent of the Honda Fit for US readers). The campaign features an extremely well executed and very tongue-in-cheek nod to hipsters, bodybuilders, ninjas and rappers. I can’t say it makes me want to rush out and buy a Honda Jazz. But it does …

ADVERTISING EVENTS

Tim Burton loses his head

The Australian Centre for the Moving Image explores the creative genius of Tim Burton in an eponymous exhibition. From Edward Scissorhands to Alice in Wonderland, through Sleepy Hollow, the entire filmography of American film is reviewed. To promote the exhibition event, the agency DDB Melbourne has been wandering the Headless Horseman on a carriage. An interesting idea …

ADVERTISING PRODUCT

How to make it funny by FedEx

Sometimes in italy people think creative advertising could be possible only with cool brands and products. In order to promote their fast delivery services, this is the new print campaign by FedEx. An easy but nice idea following the concept of neighbors: it’s fast as to do it from neighbor to neighbor. It shows how …

ADVERTISING AMBIENT MARKETING

Where’s Waldo

The International Organization for Migration – IOM – decides to put a spotlight on the abduction of humans which would amount to the number of 4 million per year. The creative idea of this facility is basically the disappearance but intelligently. With scaffolding, the appearance of some wall of South Africa is shown to simulate the …

ADVERTISING AMBIENT ARCHITECTURE PRODUCT

Grey is out, gloom is gone!

“Grey is out, gloom is gone!” , this is the leitmotiv of the interesting initiative called Let’s colour project powered by a group of volunteers and Dulux, an international paint and dyes brand. It’s just a guerrilla colour attack, the idea: brightening up poor and outlying districts colouring their buildings! The firs attack was in Rio de …

ADVERTISING PEOPLE

DS3 Street mapper

Nick Jensen, artista e skater londinese è il primo protagonista della “webserie” CITROËN DS3 STREET MAPPER: una vera e propria guida alla “street culture” europea. X. De Nauw (produttore, fotografo e specialista della “street culture”) presenterà delle video-interviste ad alcuni “osservatori della urban culture” locale che, a bordo della Citroën DS3 ci porteranno nei luoghi chiave …

ADVERTISING EVENTS MARKETING

Ronald St Patrick

To celebrate St Patrick and put forward its Shamrock Shake, McDonald’s enjoys a tradition of 50 years. Every year, the Chicago River and the Calumet River are adorned with a green Irish, incidentally us a very strange but is explained by an anecdote. To verify that there have leaks, the plumbers of the city of …