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Live Every Litre, a road movie for the digital age by Honda

Honda is currently filming a month long European road trip to celebrate the launch of a new sporty hybrid, the Honda CR-Z. The project called ‘Live Every Litre’, concepted by Grey London, is inspired by the idea that people’s journeys are about experience not distance. The road trip is a crowd sourced film where the community …

ADVERTISING ARTS MARKETING

Bart Simpson writes every Blackboard-Line on Real Life-Blackboard

Every 6 months, Work Club, a London based ad agency, invites an up and coming artist to decorate its 22m long blackboard wall. This time Bart Simpson was invited to come over on his skateboard and take over the office with every single line he’s ever written on the Springfield Elementary School blackboard. In order! …

ADVERTISING AMBIENT MARKETING

Where’s Waldo

The International Organization for Migration – IOM – decides to put a spotlight on the abduction of humans which would amount to the number of 4 million per year. The creative idea of this facility is basically the disappearance but intelligently. With scaffolding, the appearance of some wall of South Africa is shown to simulate the …

ADVERTISING FASHION MARKETING PRODUCT VIDEO

The Secret Behind Nike Air

Caution: May Cause Excessive Performance. Staring David Koechner, and featuring Troy Polamalu, Carl Lewis, Brandon Roy, Sanya Richards, Paula Radcliffe, Maria Sharapova and Paul Rodriguez, this video is the latest viral marketing campaign from Nike. Genius!

ADVERTISING EVENTS MARKETING

Ronald St Patrick

To celebrate St Patrick and put forward its Shamrock Shake, McDonald’s enjoys a tradition of 50 years. Every year, the Chicago River and the Calumet River are adorned with a green Irish, incidentally us a very strange but is explained by an anecdote. To verify that there have leaks, the plumbers of the city of …