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tesco-home-plus-subway-groceries
MARKETING STORES

Tesco: Homeplus Subway Virtual Store

In Korea, where Tesco have started this purchase experiment, everyone has (at least) one smartphone, so maybe is easier, but…. is this the future of grocery shopping? will we scan billboards at metro/bus stops and wait at home for the delivery man?

beats2
DESIGN FASHION MARKETING MUSIC PRODUCT

Can you feel the Beat/s?

“People aren’t hearing all the music.” Officially Beats by Dr. Dre is a brand of headphones and loudspeakers, created by hip hop celeb Dr. Dre. Actually they represent the best of sound quality and design lines in headphones market: half a great listening experience and half an eye-candy appeal. No doubts about two facts: – …

FASHION MARKETING PRODUCT STORES

A STORY OF DIESEL ISLAND

“…E così i primi della classe e gente seria iniziarono l’offensiva verso l’isola degli stupidi, l’isola dei coraggiosi, la Diesel Island. Ma non sapevano che ad attenderli c’erano i nostri difensori, militari addestrati prontamente con armi non abituali. Cuscini e pistole ad acqua avrebbero cacciato coloro che non possono fare a meno di prendersi troppo …

ADVERTISING INTERACTIVE MARKETING

Paradores Ice Xmas

Paradores is a Spanish tourism partnership and they might be able to turn your frozen dreams a reality with a very fine guerrilla marketing idea. Go to the Ice Xmas site and guess correctly when the ice cube will be melted and you could win the key that is currently frozen in “space.” The key will …

ADVERTISING MARKETING MILAN

Polkadot | Best Professional Site

IT_ Cari lettori, siamo orgogliosi di annunciarvi che Polkadot ha vinto la competition di Libero Mobile Award dedicata ai blogger ed ai siti indipendenti italiani nella categoria BEST PROFESSIONAL WEB SITE ! Questa vittoria per la nostra redazione è la migliore graticazione ed una conferma che l’impegno e la passione che mettiamo tutti i giorni …

ADVERTISING GOURMET MARKETING

Virgin Media’s cheesy ad campaign

As part of its new advertising campaign touting the speed of its triple play offer, Virgin Media uses a character in perfect agreement with its message: Speedy Gonzales, “the fastest mouse in all Mexico.” The brand has used the “food artist” Prudence Staite to make a billboard entirely of cheese. A work of 110kg operator 10 …

ADVERTISING AMBIENT Experiment MARKETING

Yellow Pages: Reality Billboard

How do you create the ultimate reality? You take the winners of the 2 top rated reality shows in the country and set them against each other. Inside a billboard. A new reality game format is born featuring the winners of the reality shows “THE BIG BROTHER” & “SURVIVOR” who will compete against each other …