ROOTS Milano è un nuovo format in Italia nato dalla collaborazione di alcuni amici, che hanno deciso di combinare tattoo shop e hair dresser, un locale curato nei minimi particolari e arredato con pezzi vintage dalle provenienze più disparate. Un “salotto creativo” immerso fra libri da sfogliare e (eventualmente) da acquistare, piante, succhi biologici e …
ROOTS
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In the summer of 2011, ASICS employee Mutaurwa Mapondera embarked on a pilgrimage to Kobe, seeking to understand the company’s vision and origins and how they influence it today. The result is a captivating series of three videos, recounting the story of Onitsuka Tiger’s beginnings. This series is known as the GENTEN project, with GENTEN meaning “origin” or “first steps” in Japanese.This is the firts video, which focus on the relationship between the brand and the city as a way of giving something back to the city that has nurtured it for so long. Stay tuned for episodes 2 and 3 coming in 2012.
