We are fun of the fun theory, and we showed you few times ago two videos about the Volkswagen initiatives of making funny the waste recycle. It’s on line now a new one focused on the glass and how people could improve the recycle just having fun. Usually people collect plastic bottles and cans but not …
the fun theory
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And how people could change their behaviours about rubbish? Just having fun again! Another attack from the Fun Theory powered by Volkswagen To be continued…
A Great ambient campaign to promote the initiative called “The Fun Theory” powered by Wolksvagen. How people can change their behaviours? Just having fun, obviously. Amazing! Agency: DDB Stockholm Copywriter: Martin Lundgren Art director: Simon Higby Planner: Jerker Fagerström Production company: Birth
